Roofing Blog

SESR set to launch STRATA in the Guam Market


(Honolulu, HI) – A building and design development group, Sustainable Energy Resource Solutions, LLC (SESR) will introduce a revolutionary composite building system called ‘Strata’ to Guam during the upcoming week of March 27 through April 2, 2011.  This system will be used to develop a new Strata home in Sagan Bonita, Guam and promises to be more affordable and environmentally sustainable compared to traditional constructed homes.

The new Strata composite building system home is made of expanded polystyrene, borax, sand, and a structural proprietary polymeric cementitious fibered coating.  It is earthquake resistant and capable of 3x’s the strength of the Northridge earthquake in California.  The Strata home will be fire, hurricane, and termite resistant, and is waterproof, soundproof, and has an insulation R-Value (R40 walls and R65 roof) which will provide a cooler interior.  According to SESR, Strata provides a turnkey solution for Guam’s harsh environment and will ultimately benefit Guam’s owner occupants with a lower monthly operating cost due to its energy efficient components.  The Strata composite building system is sustainable and can be used for residential or commercial use projects.

The SESR organization is comprised of Guy Akasaki, chairman, Felix Camacho, president/CEO and former Governor of Guam, Nassar Saebi, Inventor of Strata International, George Noguchi, regional technical vice president, and Francis Oda, the chairman/CEO of Group 70 International, an award-winning design firm of architects, planners, interior designers and asset managers.

SESR will move forward and develop an affordable 3-bedroom, 2-bath Strata model home with construction expected to begin in the second quarter of this year.  The computer-designed, analyzed and manufactured home with an all-composite material system will include the floor, roof and walls, and incorporate a design that is in unison with the Guam community.  Since a Strata home avoids traditional building methods and materials, completed construction will be faster.

According to SESR chairman Guy Akasaki, “We are very pleased and excited to bring the Strata development to Guam.  It is environmentally sensible and we feel privileged to provide a practical solution to ‘green’ construction.  Strata does not destroy the world’s forests and trees.  Instead, Strata is a highly-developed system that is 100% recyclable and non-toxic, and will provide the people of Guam energy efficient, sustainable green homes that they can afford.”   Strata also avoids deteriorating framing systems that come naturally with traditional wood-framed homes or rust that often accompanies steel-framed homes and buildings.   Since there are no traditional nuts, bolts, and beams, the building materials are light and can be renovated easily for future structural expansion or remodeling.

He went on to say, “Strata’s building material is advanced and designed to withstand Guam’s humid and tropical weather system.  Its insulation value is so high that it can provide homeowners the benefits of cooling their home naturally, thereby avoiding high air conditioning energy consumption.  Due to the nature of our composite system, a Strata structure has superior strength and also avoids water, mold, mildew, rodent, insect, and dust intrusion.”

The Strata home utilizes the Saebi Alternative Building System ™ (SABS), a multi-patented composite building system that utilizes Expanded Polystyrene as the core material for all structural components including the roof, walls, and floor.  The material is sprayed with a composite coating to create a building shell that meets or exceeds all testing protocols and load requirements.   Because of its patented analysis program, the composite accurately predicts the performance capability of a building shell utilizing any architectural design under any set of climatic conditions.  Because of its sustainable composite system, other benefits include lower operating and maintenance costs for architects, builders, and homeowners and allow faster construction building time and less expense.  Installation of SABS is easy to learn and construction is already underway in the United States and several developing countries.

To learn more about the benefits of Strata and the model home, please email us.


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Section 179 – Good only for 2011, Commercial Payback in a Year

Section 179 Deduction

NEWS ALERT: Feb 25, 2011 Two congressional acts affecting Section 179 in a positive way for this 2011 tax year passed in late 2010 (The Tax Relief Act of 2010 and The Jobs Act of 2010). The newest changes are as follows:

The Section 179 Deduction limit was increased to $500,000. The total amount of equipment that can be purchased was increased to $2 million. This includes most new and used capital equipment, and also includes software.

The “Bonus Depreciation” was increased to 100% on qualified assets. However, this can be taken on new equipment only.

When applying these provisions, Section 179 is generally taken first, followed by Bonus Depreciation – unless the business has no taxable profit in 2011.

Also, many businesses find Section 179 Qualified Financing to be an attractive option in 2011.


Section 179 for 2011 at a glance:

  • 2011 Deduction Limit – $500,000 (up from $250k previously). Good on new and used equipment, including new software.
  • 2011 Limit on equipment purchases – $2 Million Dollars (up from $800k previously).
  • “Bonus” Depreciation – 100% (taken after the $500k deduction limit is reached). Note, bonus depreciation is only for new equipment. This can also be taken by businesses that exceed $2 million in capital equipment purchases.

The above is an overall, “simplified” view of the Section 179 Deduction for 2011. For more details on limits and qualifying equipment, as well as Section 179 Qualified Financing, please peruse this entire website.


An example of Section 179 at work:

Section 179 Calculation for 2011

(information from

Questions on how you can take advantage of this? Contact us at 808.841.7246 or submit an inquiry online.

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Commercial Roofing Joins Sika Sarnafil Elite

Sika Sarnafil selected Commercial Roofing & Waterproofing (CRW) of Hawaii in January as an elite level roofing contractor for the installation of its roofing systems. CRW is one of just 177 Sika Sarnafil elite roofing contractors in the United States.

Every Sika Sarnafil-approved contractor goes through a rigorous training and evaluation program to ensure that they meet Sika Sarnafil’s high standards. In addition, each contractor is evaluated and rated annually on a variety of technical and business criteria and classified into one of three categories – elite, alliance and general – with elite being the highest level of achievement.

“We are pleased to recognize Commercial Roofing & Waterproofing of Hawaii as a Sika Sarnafil elite roofing contractor,” says Brian Whelan, senior vice president of Sika Sarnafil. “Elite level roofing contractors are the best in the business, having demonstrated an unparalleled commitment to quality and the roofing industry.”
Sika Sarnafil provides thermoplastic, single-ply membranes for a wide range of roofing and plaza deck waterproofing applications. The company also is known for its membranes and systems that help building owners achieve a sustainable roofing solution.

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Candace Akasaki Joins CRW as Assistant Controller

(Honolulu, HI) – Candace Akasaki recently joined Commercial Roofing & Waterproofing Hawaii, Inc. (CRW) as their new Assistant Controller.  In this new position, she will be responsible for assisting all accounting functions and supervision of staff, including financial statement reporting, accounts payables and receivables, execution of audits, human resources, and payroll.  She will also manage the Company’s budget process, develop and maintain forecasts, safeguard the financial position of the organization, and provide accurate and timely financial reporting.

Prior to joining CRW, Akasaki was a senior accountant and licensed certified public accountant with Ernst & Young LLP, in the assurance practice for primarily technology clients in San Jose, California.

Commercial Roofing & Waterproofing Hawaii, Inc. is a full-service roofing and waterproofing contractor with 75 employees and operations in Hawaii, Guam and the Philippines.  They cover the full spectrum of roofing and waterproofing, having installed nearly every kind of system from the purely functional to assemblies that are highly visible and aesthetically pleasing.  They are highly involved with ‘Sustainability Initiatives,’ and through their partnerships with other companies, provide a multitude of technologically advanced clean energy systems and efficient products to reduce carbon footprints, including solar reflective specialty coatings, and a new generation of technologically advanced PV energy systems.

midweek mention

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Solar Industry Recognizes Turnkey Project for JCCH

Japanese Cultural Center Of Hawaii Installs PV System

in News DepartmentsProjects & Contracts
by SI Staff on Friday 07 January 2011
comments: 0
The Japanese Cultural Center of Hawaii, a nonprofit, has completed the installation of a PV system on its rooftop. The organization teamed with GreenPath Technologies Inc., aHawaii-based solar system integrator, on the project.

“As a nonprofit institution, the cultural center could not take advantage of the energy tax incentives that is normally available to other businesses and residents, which initially meant higher costs that we weren’t sure we could afford,” says Lenny Yajima Andrew, president and executive director of the Japanese Cultural Center. GreenPath arranged a power purchase agreement through APB Energy Hawaii LLC to finance the project.

GreenPath worked in technical partnership with Commercial Roofing &Waterproofing Hawaii to install the 102 kW system, which comprises 434 Sharp NU-U235F1 modules, a SunLink racking system, a Satcon PowerGate Plus 100 kW AC inverter and an online data monitoring system from National Semiconductor.

SOURCE: GreenPath Technologies Inc.

See original article here.

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Jeff Bow Executive Leadership & Coaching Series with Guy Akasaki

Guy Akasaki was recently interviewed by Jeff Bow, Executive Coach in a recent series of visionary leaders in the business realm sharing their experience and insight.

Part 1 (of 3)

Part 2 (of 3)

Part 3 (of 3)

Visit his website here.

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Building Industry’s Top Ten Roofers #2: Commercial Roofing & Waterproofing Hawaii Inc

Looking Forward to a ‘Comeback’ Year
By Judith Shinsato

CEO/President: Guy Akasaki
Years in Hawaii: 17
No. of Employees: 60
Specialty: Roofing – low slope roofing, architectural metals, steep-slope roofing, specialty coatings, roof management and maintenance; above and below grade waterproofing; building integrated and applied photovoltaics

Download the full article here.

Reporting revenue of $10.6 million for 2010, a small dip from 2009’s $10.9 million revenue, Commercial Roofing & Waterproofing Hawaii, Inc. takes the No. 2 position in our survey.  “2010 was a tougher year than the years prior due to the economy,” says Guy Akasaki, company president and CEO.  “Different sectors were hit harder than others, for example, the commercial sector; and the residential construction was down to (lower) consumer confidence and loss of employment.  However, we have seen more activity in the military sectors from the buildup of Pacific Rim engagements due to China and North Korea’s activities.  Photovoltaic systems (PV) also were a strong, robust sector due to the tax credits and subsidies along with our ability to provide turnkey solutions.”

Turnkey Roof and PV installation for Japanese Cultural Center of Hawai'i

Keeping the company busy in 2010 were: Paradise Beverages, Four Seasons Kaanapali, Wailuna condominium, Waialae Country Club, Japanese Cultural Center of Hawai’i, various buildings at Punahou School, Sheraton Maui Resort and Woodwinds condominium.

Wailuna Townhouses

Sheraton Maui Resort

Commercial Roofing also recently added three new members to its staff last year: Richelle Thomason, with more than 25 years in real estate management, finance and construction, joined the firm as Director of Business Development and Client Relations.  With an MBA in marketing, Dana Akasaki has come on board as Chief Corporate Marketing Director for the consortia of businesses affiliated with Commercial Roofing.  Finally, Candace Akasaki, a licensed certified public accountant formerly of Ernst & Young in San Jose, joins the company as Assistant Controller.

Looking ahead, Akasaki says, “There appears to be more confidence reflected in the increased bidding in sectors across the board in relation to 2010, when there appeared to be an ‘unsettled calm in the air.’ Generally, down cycles in the past have been about 16 months.  It took nearly three years in this cycle to clean up a lot of the economic aberrations.  I’m feeling a bit more confident, though optimistically cautious due to the infusion of $600 billion into the global economy and many of the state bonds coming due at the end of 2011.  I would say 2011 will be a comeback year.”

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Thomason Joins Commercial Roofing & Waterproofing Team


(Honolulu, HI) – Richelle Thomason has joined Commercial Roofing & Waterproofing Hawaii, Inc. (CRW) as their Director of Business Development & Client Relations.   In this position, Thomason will be responsible for generating new business leads, assessing marketing opportunities and target markets, and creating proposal and business model designs.   She will also respond to economic and market trends, undertake client presentations, negotiate project contracts, provide customer service, and follow through on project management of executed sales.

Guy Akasaki, President of CRW said, “We were impressed with Richelle’s accomplishments and her skills with adding a refined ‘personal touch’ to her professional approach.  She brings over 25 years of experience in real estate management, finance and construction and her extensive background will provide superior service, assurance, and reliability of CRW’s unique turnkey energy solutions for our clients.  We are mutually excited to have Richelle join our team and we look forward to aligning her abilities with our company’s core values and goals to exceed client expectations and to deliver professionalism with a personal touch.”

Commercial Roofing & Waterproofing Hawaii, Inc. is a full-service roofing and waterproofing contractor with 60 + employees and operations in Hawaii, Guam and the Philippines.  They cover the full spectrum of roofing and waterproofing, having installed nearly every kind of system from the purely functional to assemblies that are highly visible and aesthetically pleasing.  They are highly involved with ‘Sustainability Initiatives,’ and through their partnerships with other companies, provide a multitude of technologically advanced clean energy systems and efficient products to reduce carbon footprints, including solar reflective specialty coatings, and a new generation of technologically advanced PV energy systems.

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Construction Industry Guide – Hawaii 2010 “Commercial Roofing & Waterproofing Hawaii, Inc” p.42

“To live Professionalism with a Personal Touch” – Guy Akasaki, President & CEO


Founded in 1993 by Guy Akasaki, Commercial Roofing & Waterproofing Hawaii, Inc. (CRW) has grown from a three-man forensics specialty repair company to a full-service roofing and waterproofing contractor with 75 employees and operations in Hawaii, Guam and the Philippines.  The company’s mission is “To dedicate ourselves as a unified team of professionals, utilizing our knowledge and experience to be on the forefront of roofing technology, exceeding client expectations.

Scope of Services:

CRW covers the full spectrum of the roofing and waterproofing industry, having installed nearly every kind of system, from the purely functional to assemblies that are highly visible and aesthetically pleasing that fit within “Sustainability Initiatives, regarding reduced landfill debris, reduction of energy consumption through solar reflective specialty coatings, and the generation of energy.”  Since all roofs do not require new roofing assemblies, CRW is able to identify water intrusion problems and can recommend remedies that allow time for larger budget cost solutions.  The company prides itself on tacking extremely difficult projects and provides continuous communication throughout each project.

Most recently, CRW has made a concerted effort towards reducing the impact upon the environment, which has resulted in utilizing more environmentally friendly initiatives and methods, including the use of GPS (global positioning system) technology and photovoltaic roofing assemblies.

Enlarging its presence and capacity in the photovoltaic arena beyond just contracting installations, CRW has developed strategic approaches to alternative financing options, including power purchase agreements which are beneficial to nonprofits, for-profits, owner user/investors, and investors that are specific to the ITC (Investment Tax Credit) renewable energy investment tax credits and subsidies for state and federal taxes.  This strategy empowers various types of clients to integrate renewable energy initiatives with phenomenal benefits depending on their needs.

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“Best In Business – 1″ Winner at BLH 2010

Best in Business I Winner

Roofing company takes high road to success

Guy Akasaki, CEO & President

Premium content from Pacific Business News – by Curtis Lum

Date: Friday, October 22, 2010, 12:00am HST

Guy Akasaki isn’t your typical pitch-and-gravel roofer.

When he formed Commercial Roofing & Waterproofing Hawaii Inc. in March 1993, he often drove to prospective clients on a motorcycle, with a ladder strapped to its side, to pitch his fledging company. He turned down lucrative jobs, even

though his company was struggling, because they went against a commitment that he made to himself when he first started.

And he would constantly ask questions such as, “What is the black stuff that you put on the roof?” Read More

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