Message from the President

Guy Akasaki

Aloha,

I want to thank you for your patronage. Most of all I appreciate the opportunity to meet your needs and your help in getting us to where we are today. It has been an exciting 17 years of serving you, the local business community. The best part of this fabulous journey has been the great friendships that have sprung up along the way.

Thirteen years has brought many changes to our roofing and waterproofing industry, in technology, information technology and product development. Just a short time ago, cellular phones were simplex, press to talk and let go to listen. Antennas were 3 to 4 feet tall. If we had a pager, we were “the man!” -excuse me, I should use the gender-neutral “Da Person!” Now emails, instant messaging, wireless digital communications and integrated information systems have woven a tapestry that has become global in perspective and reach.

In the roofing industry, the norm of hot asphalt and felts has given way to asphalt modified with APP (atactic polypropylene) and SBS (styrene butadiene styrene) to create a line of high-performance modified bitumen assemblies, single-ply membranes such as thermoplastics (PVC, CSPE, PIB, TPO) and thermosets such as EPDM. Man! I can‘t even remember my own initials, let alone roofing abbreviations. Roof maintenance today incorporates GPS (global positioning services), imaging and recording data right on the roof surface. Who would have ever thought that technology from space would reach roofers like us?

Nanotechnology: The business of “small” is being incorporated into roofing products such as colored metal panels. Historically white would give you the highest solar reflectivity, but with ultraviolet nano-particulates being incorporated into the color pigments, you get the ability to reflect radiant energy. Amazing, isn‘t it?

The environmental initiatives for roofing and waterproofing go beyond just keeping out the elements. Now a roof can become an asset rather than the liability it has traditionally been due to the lopsided depreciation scales for new roof installations. Installing an integrated photovoltaic roofing assembly, which has the capability to generate its own electricity, creates a new revenue stream. With renewable tax credit initiatives from the federal and state governments, the roof will pay for itself. Reduced energy consumption can be achieved through cool roofing installations that can reduce the temperature of a typical roof from 170 degrees Fahrenheit to 100 degrees, thereby reducing air conditioning energy consumption and creating greater work productivity beneath. All of this has its place in the total spectrum of LEED (leading environmental and energy design) for new construction design as we work to be consciously “green” and maximize our support of the environment we live in.

In closing, I want to thank you for trusting us with your business. We will continue to be industry leaders and bring you the newest, best products and designs. As our customers, you will be among the first in the islands not only to start reaping the benefits of the new technologies, but also to earn bragging rights as community leaders in adopting environmentally sound practices.

Malama Pono A Hui Hou!